- Most Media Texts Target A Wide Range Of Audiences , How True Is This To Your Chosen Texts?

Matthew Wiener's 'Mad Men' aired on AMC and Sky Atlantic targets a niche audience therefore not targeting  a wide range of audiences. I will use reference to the series 5 episode ' The Other Woman' to which it  reached over 2million viewers. It's preferred audiences are typically targeted by the scheduling of the show as most viewers are typically aged 18+ thus AMC and Sky Atlantic's airing time of 9pm allowing it's preferred audience to be active. By airing the show at 9pm it will target it's niche audience as they come home from work and settle for the night gratifying them. 'The Other Woman' plot is based  around a pitch to the car company Jaguar to get the job in their advertising campaign.'The Other Woman' holds an ensemble cast which have various ideology's within for example in ' The Other Woman' this is shown through the complex representation of female cast and the models of behaviour they hold. 'Peggy' played by 'Elizabeth Moss'  a work enthusiast uses her knowledge to gain employment and leave the company .The reason for casting 'Elizabeth Moss'  for this role is she is less attractive than 'Christian Hendricks' who plays 'Joan'. 'Joan' is totally the opposite to 'Peggy' she suppresses herself by sleeping with Jaguar's Boss in order for the company to get the job. 'Joan' is sexualised throughout the episode as they purposely use costume to hug her curves allowing her cleavage to be on show at all times where as 'Peggy' is constantly covered in smart attire.  Mad men attracts it's niche audience by gratifying it's audience through personal identity as due to the scheduling time of 9pm it's audience will be at home from work while the children are in bed as they can relate to the work life and family aspects that 'Mad Men' holds as the plot evolves around 'Don Draper' and his work and family life which is why the show is aired at 9PM. So therefore i believe that although most media texts do target a wide audience it's proven by 'Mad Men' that you can target a preferred niche audience through certain techniques.