Advertising

Advertising is all about gaining an audiences attention and making them want or need the product your trying to sell.There are different types of advertising and also the values in constructing an advert , adverts have a budget in which they need to stick to. Many advertisers will try and grab you straight away. 

For instance this advert for No5 Channel as we can see we have a slim woman in an expensive dress on a high class train. The advertisers have placed this woman on the left hand side of the train staring out of the window smiling , she is lit up by artificial lighting to gain our eyes attention to the dominant character. This advert is a simplistic advert created with a thin attractive female and nice clothing and surroundings by putting the bottle at the bottom right with No5 in the top right it separates the model and the perfume but we will always associate the product with the scenario.To make the audience believe that if they wear this perfume they will then become an attractive woman who has wealth due to a perfume.