Lost Audience Responses:

Season	Timeslot (ET)	No. of episodes	Premiered		Ended		TV season	Rank	U.S. viewers (millions)
			Date	Premiere viewers (millions)	Date	Finale viewers (millions)
1	Wednesday 8:00 pm	25	September 22, 2004	18.65[61]	May 25, 2005	20.71[62]	2004–05	#15	15.69[63]
2	Wednesday 9:00 pm	24	September 21, 2005	23.47[64]	May 24, 2006	17.84[65]	2005–06	#15	15.50[66]
3	Wednesday 9:00 pm (October 4, 2006 – November 8, 2006) Wednesday 10:00 pm (February 7, 2007 – May 23, 2007)	23	October 4, 2006	18.82[67]	May 23, 2007	13.86[68]	2006–07	#13	15.95[69]
4	Thursday 9:00 pm (January 31, 2008 – March 20, 2008) Thursday 10:00 pm (April 24, 2008 – May 29, 2008)	14	January 31, 2008	17.77[70]	May 29, 2008	13.99[71]	2007–08	#19	13.17[72]
5	Wednesday 9:00 pm	17	January 21, 2009	13.32[73]	May 13, 2009	9.43[74]	2008–09	#28	10.94[75]
6	Tuesday 9:00 pm Sunday 9:00 pm (May 23, 2010)	18	February 2, 2010	14.30[76]	May 23, 2010	13.57[77]	2009–10	#31	10.08[78]

In addition to traditional terrestrial and satellite broadcasting, Lost is available from various online services, including Amazon Instant Video,Hulu, and Netflix.It was one of the first series issued through Apple's iTunes Store beginning in October 2005.On August 29, 2007, Lost became one of the first TV programs available for download in the UK iTunes Store.

A video game, Lost: Via Domus, was released to average reviews, developed by Ubisoft, for game consoles and home computers, while Gameloft developed a Lost game for mobile phones and iPods.

"The Lost Experience. An official fanclub was launched in the summer of 2005 through Creation Entertainment.

- Most Media Texts Target A Wide Range Of Audiences , How True Is This To Your Chosen Texts?

Matthew Wiener's 'Mad Men' aired on AMC and Sky Atlantic targets a niche audience therefore not targeting  a wide range of audiences. I will use reference to the series 5 episode ' The Other Woman' to which it  reached over 2million viewers. It's preferred audiences are typically targeted by the scheduling of the show as most viewers are typically aged 18+ thus AMC and Sky Atlantic's airing time of 9pm allowing it's preferred audience to be active. By airing the show at 9pm it will target it's niche audience as they come home from work and settle for the night gratifying them. 'The Other Woman' plot is based  around a pitch to the car company Jaguar to get the job in their advertising campaign.'The Other Woman' holds an ensemble cast which have various ideology's within for example in ' The Other Woman' this is shown through the complex representation of female cast and the models of behaviour they hold. 'Peggy' played by 'Elizabeth Moss'  a work enthusiast uses her knowledge to gain employment and leave the company .The reason for casting 'Elizabeth Moss'  for this role is she is less attractive than 'Christian Hendricks' who plays 'Joan'. 'Joan' is totally the opposite to 'Peggy' she suppresses herself by sleeping with Jaguar's Boss in order for the company to get the job. 'Joan' is sexualised throughout the episode as they purposely use costume to hug her curves allowing her cleavage to be on show at all times where as 'Peggy' is constantly covered in smart attire.  Mad men attracts it's niche audience by gratifying it's audience through personal identity as due to the scheduling time of 9pm it's audience will be at home from work while the children are in bed as they can relate to the work life and family aspects that 'Mad Men' holds as the plot evolves around 'Don Draper' and his work and family life which is why the show is aired at 9PM. So therefore i believe that although most media texts do target a wide audience it's proven by 'Mad Men' that you can target a preferred niche audience through certain techniques.

Mad Men : Facts And Figures

• Mad Men is an American television period drama series created and produced by Matthew Weiner

• The series premiered on July 19, 2007, on the American cable network AMC and is produced by Lionsgate Television

• Mad Men is set in the 1960s

• The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, and the people in his life, both in and out of the office

• Mad Men has received critical acclaim, particularly for its historical authenticity, visual style, costume design, acting, writing, and directing, and has won many awards including fifteen Emmys and four Golden Globes.

• TV Guide ranked it #6 in its list of The 60 Greatest Dramas of All Time

• Each episode has a budget between US$2–2.5 million, though the pilot episode's budget was over $3 million.

Exam Question - B4. Explore how your chosen text use digital technology in their making ? (30)

Point 1:
Lady Gaga used marketing via digital technology when producing and releasing music videos in order to promote each of the five singles that she released from the album 'The Fame' . These music videos were cleverly designed in order to gratify her target audience with a specific mode of address . An example of this if visible in the music video of Paparazzi when the opening shot of the sun , her mansion and gardens via external shots , internal shots are then used to allow the audience to feel like they are invited into the home of Lady Gaga giving her audience a sense escape into the world of being famous. Iconography is used to aspire an audience into riches and glamor , Paparazzi allows an audience to gain information into a different lifestyle. Paparazzi highlights the rebelling towards the similar themes of 'girl power' that the Spice Girls incorporated to gain a heavily female dominated audience. In Paparazzi a clear narrative is set out for a mainstream audience to feast their eyes upon as Lady Gaga overcomes an abusing boyfriend who sells her out to the Paparazzi this makes an audience sympathise Gaga as she stands up for herself this narrative structure will force an audience to use the two step flow theory to talk about her rebel gaining a greater audience.

Point 2:
Lady Gaga uses social mediums such as twitter and instergram to communicate with her fans. By using these mediums it allows her social networking to her teenage fan base to be in connection with everything that  happens in tour out of tour her day to day life this is used to promote and sell her albums. By using social media as a digital technology strategy to increase her marketing. By gaining a relationship with the her fan base by using social media they feel a sense of belonging as she uses parasocial interaction  gaining over 33.5million followers who will receive every tweet posted giving direct communication to her fans allowing promotion of sales. Lady Gaga uses social mediums to gain an audience as she asked her fans to ask questions ,over 54000 questions were uploaded onto the forum for her to respond this social interaction allows her fans to gain a sense of identifying with others to gain social integration. By applying the cultivation theory to the use of social media a fan would buy out to the interaction and would by the album because she has tweeted its on offer or exclusive.

District 9 - A Postmodern Film?

Discuss the issues of representation of gender and race?
Discuss how typical the text is of it's genre?
How is the film post modernism?
What is the text contextual cultural content in the text?

GENDER:
In the opening scene of District 9 the use of screen graphics introduce the characters to the audience giving name and job description this highlights a negative representation of women as the women's job description is 'wife' 'mother' where all the males will have 'project manager' 'Head of MNU' this represents women negatively as they hold no stable job or have income from a job or intelligence. However the men are represented negatively this is portrayed in the dominating violent morals they hold, having no emotions in the actions they take reference to the scene where 'Smit' is happy to make his daughter suffer while he gains income by her sufferings.

Fish Tank - Exam Question - Typical Genre

"To What Extent Are Your Chosen Texts Typical OF Their Genre?"

My chosen text is Fish Tank this film lies under the genre of social realism following Todorov's equilibrium to keep to the linear narrative as the equilibrium keeps to the narrative in which the audience can understand giving a linear structure this narrative is used to reflect on the happenings at the time. Social realist films are made to educate an audience of the minority, in this case the working / underclass.This is portrayed within the linear narrative a typical genre conventions used throughout the film for example in one particular scene a clear use of cinematography reflects the social realist genre by using a hand held camera keeping everything in shallow focus this is used in the scene where Mia see's Connor brining her mother home as Mia walks down the stairs the camera jots with every movement she makes demonstrating the common convention within the genre of social realism as it reflects every movement of the protagonist to what she see's.Diegetic sound is prominent within Fish Tank this is a typical convention used within Social Realism films this is used in the same scene as Mia shows Connor her dance we are reminded that this film is a social realist film due to the constant reminding of the diegetic sound , this is used throughout this scene  due to making the audience see the day to day life of the working/ underclass the iconography used shows a portable CD player to what typical to when the film would be made an MP3 would be used reflecting the representation of the minority the sound quality of the diegetic sound through the speakers is poor and tinny reflecting the income, reflecting what the protagonist hears. Natural lighting is used within this scene again to remind the audience that it is a social realist film and we are watching someone else's lifestyle being the working / underclass by using natural lighting it allows the viewer to see exactly what the protagonist sees. All theses conventions contrast each other and work together in demonstrating a clear representation of social injustice reflecting the transformation of society of the time this is shown within the miss-en-scene in the film showing an urban decayed council estate in which the protagonist is effected by showing what Mia sees and hears as this doesn't manipulate the audience into being forced into feeling a certain emotion they are allowed to think and feel how they want about the film which is what social realist films want to active.

Fish Tank : Social Realsim Conventions

Fish Tank : Social Realsim Conventions: This film is typical of social realism genre conventions because they use:

Cinematography:
Hand held camera's and P.O.V shots are used throughout this film this is a common convention within social realism for instance in the scene where Connor leaves the family to escape the encounter with Mia however this back fires on him when Mia realises what has happened and begins to run after Connor as he leaves the estate shooting in a P.O.V shot of all the doors and miss-en-scene capturing Mia's P.O.V this is so the film can showcase an everyday life of a 15 year old and how she see's instead of a middle class would see the underclass. Mia run's down the corridor and out the steps a hand held camera is in use in this scene as it follows Mia's pattern and rhythm as she exits the estate this is used to enhance the social realism and make the film more believable as it reflects the life of when it was filmed.

Diegetic Sound: diegetic sound is used more often then not over diegetic this reinforces the fact of reality. The camera will focus on the item the music is being played out of to enforce this by doing this the sound quality will have been different when played through different items such as the T.V and speakers as the audience only hear what the character hears so the audience isn't manipulated via non diegetic sound. Connor and the mum are watching T.V later on in the scene the T.V is turned of and the CD player is on a clear sound quality is changed making the audience be fed the social realism in which they would ignore or not associate with.

Unknown Actors:
Unknown actors are used throughout this film this is due to the director making this film a real as possible. Mia's character was approached when the directer spotter her and her boyfriend arguing at a bus stop using fowl language in a underclass estate this is reflected in the film as they use the word 'CUNT' highly and the mise-en-scene. The reason for using unknown actors is due to making the audience believe what they see is real life if they would have used a well know character as Bruce Willis in this film an audience may only watch as they are attracted to him however in this film it strips this all from the audience. What they see and hear is reality.


Social Realism genre represents the underclass who are not represented or are different the the well know , this is why Fish Tank takes on the genre of Social Realism as they want to gain an audience awareness of a certain class and how they are affected by the issues at the time.