B4. Explore the marketing strategies used by your selected industry? - Nirvana

The music industry had relied on certain market strategies to promote and gratify it's audiences. For example Nirvana an alternative grudge three piece band from Seattle. For Nirvana's promotion and releasing it was left down to self promotion and the record label as digital technologies (on demand) wasn't available at the time in the 1990's when 'Never mind' Nirvana's second album which was signed to DGC's records. Due to digital technologies not being available at the time Nirvana's promotion was typically due to the relevance on mainstream T.V to which the band would pull PR stunts in order to put the water cooler theory into place to establish word of mouth via its audiences gratifications. For example when the three piece band went on top of the pops to promote the band they were told to lip sync to the music. The band took this to their advantage's to promote the subculture and ideologies of 'Nirvana' being an anti-mainstream band that are rebelling against mainstreamers consumption habits.

In the 90's the band switched record companies from Sub Pop and underground indie label who took first steps to popularise 'grunge' music however the record company was too underground to gain the band any promotion this was shown in the release of Bleach (1989) as it failed to chart which is why the band signed to Geffen records to re-release the album and managed to hit number 33 in the charts . Geffen is an mainstream american label that artists such as Elton John , Kylie Minogue and Cher were all signed to. This allowed Nirvana to gain slots within TV shows such as Top Of The Pops and Jonathan Ross's show to allow promotion. Although the band was unable to release their music digitally at the time of the album to major companies such as iTunes , Spotify and Youtube at the time it didn't stop them releasing it later as digital copies making the music more accessible to their audiences creating a longevity for the bands income. Digital technologies have allowed an audiences consumption habits to change , audiences can now access the music within an impulse purchase allowing the new generating to access the older music. Digital technologies allowed nostalgia marketing to take place through fan sites such as youtube, twitter and Facebook to which the 20th Anniversary release took to a mass audience.

Old and New Comparisons Of Genre With John - Genre Theory

"Genres are created through a process of repetition and recognition leading to anticipation and expectation" Graham Burton 2000 - Film Theorist

Genre (Conventions)  - Representations (Characters / CRASH ) - Narrative (Themes / Roles / Theory)

How typical are your three main texts of their genre:

Answer by referring to:

- Key signifiers and iconography

- Storyline's and plots

- Characters and their functions

- Stars / Celebrities

- Camera , sound , editing

- Dialogue , language, music.

Genre / Expectation

 - As genres become established audiences begin to have certain expectations.

- Ever genre contains generic conventions that an audience could expect.

- Sin City , Fish Tank , District 9 rely upon differing conventions relating to genre.

Like Genre:

Familiar , understand them and like them.

Give us an informed choice.

How Genre Changes

- All texts combine:

"familiar and unexpected" (G.Burton 2000)

"same but different" (Mickey Lace 1999)

How Genre Changes

- repetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a  twist. This can be within:

- Hybridity 

- New technologies

- Modern in social issues

- Different characters

Hybridity/hybrid: 

-The fusion of combination of different genre styles.

- Repetition and difference: most media texts have a pattern of repetition and difference. They have identifiable similarities, but contain new elements.

Steve Neale: (Film Theorist)

"genres are instates of repetition and difference" he add's that "difference in absolutely essential to economy of genre"

Social Realism - Fish Tank

1) How typically are your chosen texts of their genre?

Fish Tank (2009- Directed by Andrea Arnold) is very typical to the social realism genre this is shown through narrative structure and genre conventions within the medium such as diegetic sound , hand held cinematography and unknown actors.Fish Tank uses predominantly diegetic sound through out the film this is shown in the scene where Mia (Katie Jarvis) shows Connor (Michael Fassbender) her dance for her audition to work .By using diegetic sound only it add's no emphasis towards the daily ground the characters take part in allowing an audience emotionally react to the situations realistic.The use of close up's in this scene highlights where the sound escapes from being speakers plugged into a cd player. The cinematography in Fish Tank consists of hand held work with a narrow depth of field this convention is used to make the issues appear realistic as the eye would see. For example in one scene Mia runs away from Joanne her mother (Kierston Wareing). We are shown a sequence which chases Mia with hand held camera shots following her down the corridor and the stairs again to focus on the reality of the location and how the eye would see.Another convention which makes Fish Tank typical to its genre is the use of unknown actors such as Katie Jarvis. Arnold spotted Katie in the location of Barking London arguing with her boyfriend when she approached her with the role of Mia. Katie portrayed Mia's character in the location of filming making the use of unknown actors a typical genre convention.

Louis Theroux - Audience Response

Louis Theroux: 'I'm not out to take advantage of anyone. I'm just being me' 'The Independant'

Critics have accused the presenter of tricking interviewees by pretending to be a bumbling fool – a faux naif - 'The Guardian'

So Louis bumbled along in his typically goofy – but unusually straightforward – manner, rebutting the Westboro arguments with simple comebacks - 'Metro'

There was nothing sly or underhand about Theroux’s approach to his subjects and at no point did he attempt to trick or cajole them into looking bad. - 'Metro'

So when you cover a group like this, you take a gamble that you will be able to get under its skin and reveal something - 'Louis Theroux BBC News Interview'

Theroux pretty much gets nothing other than a replay of the things he already got in the first film.- ' Bob The Moo - User Review- IMDB'

Theroux is seen as a weasel and they are keen to make sure and give him only the party-line without any cracks. - ' Bob The Moo - User Review- IMDB'

This was a unnecessary film that offers nothing and one of his weaker films as a result.- ' Bob The Moo - User Review- IMDB'

EVIDENCE 

Grace is surrounded by three other members of the family to make sure Louis can't break her down.

Louis questions Gramps the paster of the church how many children he has. In response Gramps confronts Louis about this as he knows that Louis knows how many children Gramps has. Louis tries to question him about the loss of his children yet Gramps doesn't give him an answer and requests that Louis questions him about something important.